Really a beautiful catalogue. The identity is cohesive throughout the design and uses beautiful & colorful gradients to describe depth. The organization of the products are also unified with the brand, well done.
There are many 3d programs that we can choose to work with today. Top programs like Maya, 3dsMax, or Cinema4d. All great programs, so why use anything less? You don’t buy a Camry when you could easily afford a BMW. Well, welcome to the life of a student - $$$. The student version of Lightwave is one of the cheaper programs to use (of course) and since my school uses it why not I? 3 Reasons why I hate Lightwave:
1. Undo button only applies to physical changes in a object.
2. Hit the wrong key on accident and you have a problem. Press the undo button and it changes the last physical property you finally fixed. Press redo. Now you still don’t know what happened or how to go about changing whatever happened because you don’t know what button you accidentally pressed in the first place.
3. The Scene Editor (graph-like thing that shows the name of everything you’ve added to a scene). Does not retain hierarchy data when you mass-select objects to move under another object. This is counter intuitive when every computer program we use allow this sort of thing (in different variations). Go ahead and undo and revert your hierarchy to normal, oh wait…
4. Undo button only applies to physical changes in a object.
Get a better program if you’re thinking of jumping into the 3d industry, now you know. What program do you use?
“Providence was conceived around the notion of building a landscape for people to interact with. This notion developed into a form that morphs from an upright seating form to a lounging area. The flow of the piece and the intervals of spacing make Providence a very comfortable structure. With Embrasure, wanted to experiment with flexible joints to see if I could create a hammock effect. Each joint is joined with hand-hammered copper rivets. The strips that make up the form are more sporadic as they swirl around to show the geometry of the curves. Both pieces evoke a sense of landscape through their own language.”
What you didn’t learn by your professors is that most people are lazy. You may have found that out when you asked a friend for a task oriented favor, teacher for extra assistance, or your boss to stay an extra hour. Heck, you may not have done any of that yourself and learned that you too are lazy. Its not only that he or she may be less fluent in the code or less talented a designer, often times it is laziness to prepare and go through the necessary procedures to create the best, done right, product. This really shouldn’t be much of a surprise, being lazy is human nature. Inherently no one wants to do more than they have to. Well…
I recently took/am doing a print redesign for a company (all of this will be “unnamed”) and see first hand the laziness of the designer before me. Maybe it was a team, studio, or a freelance bloke but traversing through the pages of lazy work has been tedious to say the least. Every image for this project has to be completely reworked in Photoshop because he/she was too lazy to isolate the products and place them on transparent backgrounds for easy and accessible future editing. Instead, each photo has an ugly drop-shadow and a white background. For a salary employee, this happens all the time - why spend extra time when you wont get paid extra for it? Strangely enough, hourly workers still do these things even though they would get paid extra.
Now I am working on a set price for this project so I could put in 20hrs or 5hrs and get paid the same, for better or for worse. I have gone through and organized all the text and photos for another designer to pick up and work on later on. The photos are set on transparent .tiffs to do with whatever the next person (or me) pleases. While this may have required extra work upfront, next time I use the images I will save time. This extra work creates a cleaner, better product and enhances the relationship with the client when the client knows the work was “done right” with no shortcuts.
So since you now know this, you wont be lazy (Or maybe you will but know you know how you are selling yourself short). You can anticipate these sorts of things ahead of time and plan accordingly: Budget your time better, pricing, etc. Whenever you take on a past project of a designer or someone else, expect the worst. Assume they will be lazy since, now you know, most people are. There is a reason the top are where they are. Well, that was one of the secrets. Its time to always do business done right.